Urban Neighborhood Branding

The Greater Philadelphia Tourism and Marketing Corporation recently launched an extremely creative, colorful, interactive, and informative neighborhood branding website for 14 of the most visitor-friendly neighborhoods surrounding Center City. The website includes an interactive map with clickable icons created for each neighborhood. Several “can’t miss venues” are highlighted for each neighborhood including events, galleries, museums, restaurants, shopping districts, and parks. The site also catalogs Instagram photos and “Check-ins” essentially crowd-sourcing photos and input on the most popular places to visit, eat, and shop.  I hope they are able to expand this program to include other up-and-coming neighborhoods such as New Kensington, East Falls, and Manayunk because every neighborhood in Philadelphia deserves this kind of well-executed promotion.

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